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These guys know their stuff. You won’t regret using them.
Jose Santos, Santos Latin Media
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Their programming background and knowledge of what makes great radio have been very valuable for us in positioning our stations as # 1 in Norway.
Marius Lillelian, NRK Norway
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P1 Research brings science and art in a winning combination that has helped increase our daily reach by over 1.7 million listeners.
Patricio Sanchez, Europa FM, Spain
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Research is just a set of data points. It’s the interpretation that makes the difference. That knowledge along with the research is what makes P1 Research a great 1-2 punch!
Ross Winters, Corus Radio, Toronto
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Their ability to quickly earn the respect of station management and staff of different cultures is, frankly, impressive.
Steve Pulley, Virgin Radio, Dubai
"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo, renowned brand strategist
P1’s custom-designed Strategic Studies are completed via telephone or online. We examine the strengths, weaknesses and opportunities for your brand(s) and market(s). Together, we create a Strategic Plan which targets, positions, brands and creates an Action Plan for marketing your product. This formula allows us to take the necessary steps to increase audience passion and help you achieve your Ratings Goals.
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity." - Charles Mingus
Music is emotional, and playing the right music is essential. Programmers need to know how their audience feels about music rather than what they think about it.
P1 provides two great options to test your music:
The P1 Digital Dial Music Test simulates actual radio listening. Using digital hand-held devices, audiences turn the music up, down or off just like listening to the radio. And you see it happen in real-time. This innovative technology is the tool you need to develop loyal music fans.
Click here to see our technology in action!
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Coming soon – ACE! P1’s Active Content Evaluator, a breakthrough in audience content testing and the ultimate tool for talent coaching. ACE reveals the emotional drivers and shows how your content resonates with your audience second by second. Plus, ACE is fast and cost effective.
For more information email ACE@p1research.com
"An expert knows all the answers - if you ask the right questions." - Levi Strauss
P1 Focus Groups are carefully planned series of discussions designed to obtain perceptions in a permissive, non-threatening environment. Unique perspectives and ideas are produced which lead to innovative programs and product improvements, creating increased loyalty.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
Without a cohesive, strategic plan, interpreting and implementing research alone can have devastating consequences. P1 Research is uniquely positioned with both programming and research experts needed to create a custom and consistent strategic overview, as well as ongoing day-to-day management/administrations of winning programming: mornings, music, promotions, imaging, talent coaching, marketing, brand audits and ongoing monitoring.
Many companies can deliver research. The P1 Difference is our experts have decades of practical experience managing and programming major media brands and developing comprehensive strategic and tactical execution plans that deliver strong results.